Durban’s vibrant weekend ahead, combined with the world renowned John Legend, All of Me World Tour and the Legendary 7th Crown Gospel Music Awards is set to bring in over R24 million direct visitor spend into the local economy of the City.
The John Legend ticket sales were sold out in 6 just days, totaling 16500 tickets for the one day concert. The Moses Mabhida Stadium forecasts a R800 000 in revenue to be generated from the John Legend Concert and the city predicts almost 14 % of the fans to come from outside the province.
Head of Durban Tourism Phillip Sithole stated that from a tourism perspective, the international concerts such as John Legend brings more visitors into the city, whilst creating positive economic spin offs , benefit to the hospitality industry and job creation for Durban . The City looks forward to attracting many more big name artists to our shores and the massive support from our locals is what will be the lucrative factor to organisers like Big Concert to entice more international concerts.
The 7th Crown Gospel Music Awards have become a premier event in the calendar of the Gospel music industry and has grown into being the best Gospel Awards extravaganza in Africa, attracting nominees and performances from artists from Nigeria, Mozambique, Kenya, and Swaziland.
An event of this magnitude is essential to promote our city to potential new markets and we are especially pleased with the live broadcasting of the event on national television. To date all VIP and General tickets have been sold out , however there is a few R390 – R630 available. The awards bring an influx of visitors from other provinces, pre-dominantly from Gauteng and this event has an economic contribution estimated at over R21 million with direct and indirect spend within the City. In 2013, a total 4312 guests attended the Awards, of these 55% were overnight visitors who stayed for 2 nights on average. A total of 5500 bed nights were generated at local establishments.
The City recognises the role that Gospel music has played in shaping South African history and democracy. This prestigious awards ceremony also features a number of artists that come from the local townships who directly and indirectly become ambassadors of the City and contribute to the upliftment of the thriving music industry.