New comers to the Good Food and Wine Show, Fratelli Foods made a bold impression in South Africa’s design capital, taking home the gold award for the Best Designer Stand in Cape Town.
The exhibition (Cape Town International Convention Centre, 29 May – 1 June 2014) showcased the latest in global food trends, featuring over 250 exhibits of all shapes, sizes and creative design.
Fratelli Foods’ stand was by far the most impactful. A towering structure of reclaimed wooden trusses and shelves stacked high with luxury Italian product. “We wanted to create an experience which exudes both the Italian brands which we represent as well as our artisanal persona,” said Renzo Scribante, Director of the Fratelli purveyors.
Fratelli charmed the public and critics alike with their unique approach to exhibiting, choosing to showcase a selection of their imported Italian product through their daily menu.
Made to order paninis and antipasti platters served up a selection of Fratelli’s imported cured meats and cheeses paired with marinated olives or Bagnette Alla Mamma. These were accompanied with Fratelli’s Pataleo extra virgin olive oil and Antichi Colli balsamic vinegar for extra wow factor.
Fratelli lads carved up meat in a matter of minutes on the *Noaw 330 artisan slicer, an “Italian Stallion” of a machine!
The vibrant Italian ambiance was contagious, heightened by Fratelli’s beautiful **portfolio of Italian mineral water, sodas, craft beers, wines and Prosecco on offer. A true Italianesque experience, Fratelli are a golden group to watch.
* Fratelli Foods are the exclusive distributor for Noaw machines in South Africa.
** Fratelli Foods import and distribute Italian brands that are regarded as the best in their category internationally. For further information on their product portfolio, please go to: www.fratellifoods.co.za.