Gateway Theatre of Shopping decided to launch a campaign aimed at addressing the needs of the underprivileged communities bordering the centre’s catchment area, aptly named “Gateway Gives Back”. The campaign launched on Nelson Mandela Day – 18 July, and ran until end September 2015.
Nelson Mandela International Day was launched in recognition of Nelson Mandela’s birthday on 18 July 2009, via unanimous decision of the UN General Assembly. It was inspired by a call Nelson Mandela made a year earlier, for the next generation to take on the burden of leadership in addressing the world’s social injustices when he said that “it is in your hands now”. It is more than a celebration of Madiba’s life and legacy. It is a global movement to honour his life’s work and act to change the world for the better.
In line with Mandela’s legacy and Gateway Management’s focus on improving the education available to our youth, Gateway partnered with the Rotary International Club who assisted numerous underprivileged schools within our surrounding communities.
Over the past few months, Gateway Centre Management together with its service providers have been hard at work refurbishing a room at Abalindi Community Village, to renovate it from a simple dining hall to a library, computer room and educational recreational facility. Gateway Centre Management was proud to handover the Abalindi Library to their Director, Pastor Arthur Sibisi, in August 2015 with an official ribbon cutting ceremony. The opening of the library was met with cheers from the children at Abalindi who were elated to have access to brand new computers, books, furniture and stationary.
Gateway shoppers also had the opportunity to be a part of this campaign by nominating their own charitable causes on our Gateway Theatre of Shopping VIP Facebook page. Gateway had an overwhelming response from the public with hundreds of nominations! Gateway contributed a share of R40, 000 to the four most worthy charitable causes and projects during this campaign.
Each of the following charities received R10 000: Rainbows & Smiles; whose mission is to provide emotional, social and financial support to families and caregivers in need when a child (or children) of that family is diagnosed with cancer. Their principles include creating hope, smiles and relief for families and caregivers of children with cancer. The Domino Foundation; who is a non-profit organisation that believes in the power of a changed life. They have a range of community outreach programmes that focus on the individual, to empower, uplift and transform their lives so they too can impact others around them. Monkey Helpline; Which is a volunteer group based in Durban near Westville. Their team of dedicated rescuers and rescue assistants, veterinarians, educators, monitors, fund-raisers, administrative assistants and supporters is what makes this project the success that it is today. Feeding The Furballs; Feeding the Furballs are a dedicated feeding programme to assist rescue centres and rehabilitation sanctuaries cover their food short falls had never been attempted before.
Gateway hopes that through these initiatives, they have made make a valuable contribution to the underprivileged communities bordering the centre’s catchment area, as well as creating a culture with their shoppers of giving back.
For more information visit www.gatewayworld.co.za or contact the Marketing Department on 031 514 0500. Look out for Gateway Theatre of Shopping on Facebook, Twitter, Instagram and Pinterest.