According to the 2014 Virtuoso Luxe Report, South Africa is near the top of the list of international luxury travel destinations.
In a revelation sure to please many in the hospitality industry, South Africa placed second in the world in the annual survey of elite travel advisers.
Second only to Italy as the international destination of choice for high end holiday makers, sunny South Africa held its ground, beating France, Australia and New Zealand for the spot of runner-up.
According to the report, the biggest trends in travel were multigenerational family travel, river cruising, active or adventure trips, celebration travel and luxury cruises.
As far as adventure holidays go; at number one, with a shiny blue ribbon, smiling broadly is South Africa, followed by New Zealand, the Galapagos Islands, Costa Rica & Peru.
The main reasons for travel, according to the Luxe Report were; exploring new destinations, rest and relaxation, seeking authentic experiences in new destinations, re-discovering previously visited destinations and personal enrichment. This all makes for quite the motivation for establishments in South Africa!
Just the proof we needed that South Africa is a wonderful destination, filled with wonder, cultural diversity, joy and absolutely unparalleled beauty.