Following the successful, first-ever residential online sales launch 9 months ago, Summer Park Umhlanga officially broke ground on Thursday, 16 August. Having started with an extremely positive reaction, with R60 million sold in 42 seconds of the online launch, Summer Park Umhlanga has not slowed down in sales, resulting in this swift turnaround time to construction.
“We are thrilled to have reached this stage of the development and to have had such a great response from investors and homeowners alike. It is not often you see developments reach this milestone in this record time and we are proud to have been a part of it,” says Stefan Botha, Director of Rainmaker Marketing.
“It’s a profound moment for us, knowing that our online strategy helped fast-track the process and revolutionised residential sales. In addition to the seamless sales process, it is difficult to go wrong when you combine a sought-after area like Umhlanga Ridge Town Centre, a great product that meets modern living needs, with an attractive price; you are bound to achieve great results,” continues Botha.
Summer Park Umhlanga is situated in the heart of Umhlanga Ridge Town Centre close to all the amenities, from shopping centres, medical suites and hospitals, to trendy bars and restaurants. Summer Park Umhlanga is the only pet-friendly apartment within this area that boasts family-focused facilities like a crèche and dedicated play areas for kids. Not to mention the actual design of the apartments where every homeowner has direct access to their own enclosed private courtyard that brings in extra space and natural light.
The Umhlanga Ridge Town Centre is increasing in popularity, as a total of 322 transfers took place from February 2017 to January 2018. In the last five years, the median price of Umhlanga property has increased by 48%. With the ever-growing demand for the area, and the benefits of investing off-plan, we are delighted that those who have already purchased within Summer Park Umhlanga would already have enjoyed great capital appreciation on their Summer Park investment, which will continue to grow throughout the construction period.
“By the end of August, we will see the Summer Park Umhlanga site transform into a fully-fledged construction site, with graders and construction workers steadily at work. We anticipate completion of the development around the second half of 2019,” ends Botha.