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Leadership Breakfast: Beach Front Partnerships
Leadership Breakfast: Beach Front Partnerships

Together making Durban a better place!


A Partnership Solutions Breakfast discussion took place at Tsogo Sun’s Maharani Towers this morning between eThekwini Municipality’s leadership and Business Leadership represented by the Mayoral Team Durban Advisory Committee, the Durban Chamber of Commerce and Industry Board, plus KZN Growth Coalition Executives. This joint initiative, around improving Beachfront Partnerships has identified opportunities for local businesses and citizens to deepen relationships with Government to jointly address obstacles and opportunities across our Beachfront.

The Beachfront Partnerships Initiative will be driven by eThekwini’s Economic Development Cluster team with the full support of Organized Business structures and their Corporate Members, plus Civil Society networks (e.g. City Story and others) .

Durban welcomes over 1 million visitors to the Golden Mile, our beachfront stretch from Blue Lagoon to Ushaka Marine World on an annual basis. Additional resources and larger support teams have been secured and the expanded teams are already galvanized into keeping the beachfront clean and safe.

Business Leadership were enlightened and encouraged by the additional resources and management commitment, to which they will add more.

Presenting at the Beachfront Partnerships Initiative, Her Worship, the Deputy Mayor, Councillor Fawzia Peer encouraged greater participation by and with Business plus other Stakeholders. The Deputy Mayor challenged us all “to consider how civic pride in all our residents can be increased. We need more “Durban Ambassadors” and to better welcome visitors to our City,” she said.

The City’s extra support for the Golden Mile for the 2018 festive season and beyond includes:

Extra policing deployed daily by Metro Police in the form of:

Additional personnel
Extra vehicles for patrolling purposes
Additional Metro Police personnel to cover events and special duties
Visible policing in the form of foot patrols walking the beat
Students from Police Academy undergoing training as Precinct Ambassadors
Close collaboration and continuous joint operations with SAPS

Extra cleaning teams deployed by Durban Solid Waste in the form of:

Additional bins for litter
Static Litter Picking Teams within the Beach Precinct segmented into cleaning zones
Roving Litter Picking Teams within the Beach and Sports Precincts

Additional support and facilities for visitors include:

Park & Ride (Shuttle) Services Central Beachfront
Informal Pop-Up Trader Facilities
Natal Command Picnic Area created for families and all visitors
Various Pop Up Picnic Areas & Informal Trade Facilities
Temporary Parking Availability (East Natal Command & Drive Inn Site)

“We are completely behind this exciting initiative. It is a unique opportunity for the ideas, concerns and opinions of local business to be heard”, said Durban Chamber of Commerce and Industry CEO, Palesa Phili. “As the Chamber, we commend the City on these discussions and look forward to the clear and measurable actions that will come out of this initiative. We believe that by end 2019, we will have attracted more international and business tourism to Durban”.

Some of the Partnership Solutions discussed included:

Erecting added signage outlining City Bylaws
Civic Pride Campaign with Business (including Staff education on Bylaws, littering, etc)
Additional Family oriented events
Corporate recognition & encouragement to those working on the beachfront
Additional contract security throughout the year (similar to Tsogo Sun’s Precinct Ambassadors)
Support by Stakeholders for child minding centers
Personal hygiene companies’ support of ablution facilities

Phillip Sithole, Deputy City Manager: Economic Development and Planning urged Corporates to partner with the City on the presented opportunities and to help us all deliver for the festive season and beyond into next year.


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